Advert

This promotion advert of Hip hop artist's tour have additive primary colour & subtractive colour which are red and black. The colour of red represents danger, fear, hardcore & intimidation. The colour of black represents the urban, gritty and also textured ashes or walls style of his hometown, Compton, LA which he raps about his living experiences as young teenager in his first album. The colour of white represents the light oh urban lifestyle, peace, conscious, hope & the colour scheme is on the rapper's name "Kendrick Lamar"  as you can see top-left side of the advert which the colour represent what type of person he is as the title says he is a good kid in a mad city.

Also the factual information of his label named "Top Dawg Ent" (Entertainment), the logo of the label, the label website & a photograph of Kendrick with a microphone in silhouette shadow figure with lift reflecting him, performing in many people as his audience.